Program
Day 1
30 OCTOBER

8:45

Arriving @ the Hub

Coffe and refreshments provided

9:15

Opening Speech

Nis Bogvad

15 min

Keynote

9:30

Wake Me Up When Napster is Gone

Claus Knuth - Brand Architecture / Partner @ Bates VMLY&R Agenzy

How tech has frightened the industry, how it has benefited from it and where it will take us in the future.

30 min

Keynote

10:20

The Music Talk

Speakers: Daryl Bamonte (Industry Veteran/Music Publisher Elena Charbila (Songwriter/Musician,) Moderator: Alex Maiolo (Musician/Journalist)

Then and Now / The evolution of music production over the past 40+ years and how technology has shaped the process both practical and human. Where are the bands? The revolution? Do we need one? The panel will also delve into opportunities with Synch, How to Make Your Voice Heard, Personal Drive and Leadership.

60 min

Dialog

11:25

The Tech Talk

Speakers: Clément Souchier - CEO & Founder @ Bridge.audio / Creaminal Marcel Alexander Wiebenga - Founder @ Ringo Martin Nedved - CEO @ AIMS API Moderated by Renato Horvath - Founder / Partner @ Eastaste Music / Karanyi Sounds

Tech Trends and New Platforms Meet the developers in music content search engines and explore the benefits it brings to pre-existing catalogs and new original human-created music.

60 min

Panel Discussion

12:25

Hacking a better AI future

Iain Tait - Food Arts & Technology (Founder, Digital Strategy, Creative Direction)

Is AI the end of humanity? A chance for us to rethink how things work? An unworkable utopian thought experiment? A VC-backed scam at the end of late-stage capitalism? A chance to revolutionise everything? Or all of it at the same time? Through a combination of experiments, demos, and “nonsense acquired at the intersection of culture and technology,” Iain wants to inspire more of us to get involved in shaping this foundational technology.

Keynote

13:00

Common Lunch @ The Impact Hub

Lunch provided at the premises

Dialog

14:00

The Copyright Talk

Speakers: Hans Peter Roth - Partner - Head of Global Business Development @ Muserk Publishing Administration Martin Nedved - CEO @ AIMS API Alkistis Tsiklou (Musou Music Group / Copyright & Royalties Director Sync/Licensing Administration)

With an explosive number of registered musical works what are the trends in collecting copyrights? With AI systems quickly advancing generating sophisticated musical compositions on-demand new questions arise. Is AI a new creative tool, we can experiment with? Some will argue we need strict rules and guidelines. What are the latest initiatives?

45 min

Panel Discussion

15:00

The Green Brand Code

Presented by Bejamin Vogel (Nayture / Managing Director, Sustainability & Brand Strategist)

500 Green Brands and companies that care about the planet and people are doing differently. 500 pioneers across 39 countries and 19 industries. Who are the green newcomers? Who provides impact data? Who leads the sustainable transformation in your industry?

15 min

Keynote

15:35

Brand / Authenticity Talk

Speakers: Jenny Hagblom (Independent C suite Advisor / Former Head of Brand & Identity at H&M Iain Tait (Food Arts & Technology / Founder Digital Strategy, Creative Direction) Bejamin Vogel (Nayture / Managing Director, Sustainability & Brand Strategist)

How does Climate fit into brand strategy, campaigns and content creation. How can brands stay authentic while embracing AI and sustainability, striking a balance between technology and human connection. What is the role of leadership?

60 min

Brand Advert / Report

16:25

The TIME! Talk - Introduction by Anna Jensen

Anne Jensen (Sustain Matters / Brand strategy, Marketing, Consumer Experience)

Openhearted talk about working in the creative industries. How to lead yourself and balancing the expectations of a successful life. How do we change bad work habits? How do we slow down? You may go slower, but you will go further.

15 min

Keynote

16:35

The TIME! Talk

Elena Charbila - Artist, Songwriter, Musician Anne Jensen - Sustain Matters / Brand strategy, Marketing, Consumer Experience, Trends Misia Furtak - Music Declares Emergency Vickie Amiralis - Label Development Manager @ In Place of War / EarthSonic Tianna Amore - Filmmaker & Activist @ Black4Nature

Openhearted talk about working in the creative industries. How to lead yourself and balancing the expectations of a successful life. How do we change bad work habits? How do we slow down? You may go slower, but you will go further.

60 min

Panel Discussion

17:35

Cocktails & Networking & Live Music - Co-Created with Hearth Summit Athens

With live performance by Alex Maiolo

Day 2
31 OCTOBER

9:00

Arriving @ the Hub

Coffe and refreshments provided

11:00

Wellbeing Economy - Co-Created with Hearth Summit Athens

Maria Vassilakou (ex Vice-Mayor of Vienna), Electricity Company of Greece (TBC), (Vice) Mayor Environment Athens, Vice Mayor Environment Kalamata, Jesper Mardahl (Music Cities Network, Co-founder / Promus, Managing director & SPOT+, Conference Organizer) moderator: Chiara konti (EY)

What does the ideal city look like? What are the alternative pathways to achieve wellbeing? The stakeholders of the urban infrastructure and the constructed environment discuss what are the elements and the important ingredients to live well in the contemporary urban context.

45 min

Panel Discussion

12:30

The Music Supervision Talk

Clément Souchier (founder - Creaminal Music Supervision France) Marcel Alexander Wiebenga (Ringo / CEO) Jonathan Fröberg (Universal Music Publishing Group / Creative Manager, Film & TV )

The State of Tech in Music Supervision and beyond With technology reshaping music supervision, the line between creative vision and administrative tasks is blurring. While tech tools streamline licensing and catalog management, the core creative role remains essential. This session explores whether, in a tech-driven world, we are all becoming music supervisors.

45 min

Panel Discussion

15:00

The future music professionals

Misia Furtak (Music Declares Emergency, Musician,) Magdalena Szuba (Graduate Berklee College of Music, MA / Jonathan Fröberg (Universal Music Publishing Group / Creative Manager, Film & TV )

The Young Music Industry Professionals Takeover / Artist development / A&R career advice What is the vision for the music industry in the eyes of the next generation of leading professionals? What are the expectations? The relation to artists and nature, shift in consumer behavior, formats etc.

60 min

Panel Discussion

16:30

How can we cultivate hope? - Co-Created with Hearth Summit Athens

Tori Tsui - Climate justice activist, organiser, writer, consultant & speaker

Changing the Conversation Around Mental Health and the Climate Crisis. Why are we treating ourselves & the planet as disposable?

Keynote

17:00

Music Industry climate initiatives. Αrt as a driver for change. - Co-Created with Hearth Summit Athens

Becky Young (Earth Percent /Head of Ops & Community) Misia Furtak (Music Declares Emergency, Musician,) Vickie Amiralis (In Place of War / EarthSonic, Label Development Manager) Tori Tsui (activist) Moderator: Nis Bogvad (Act in Synch -co.founder, Director)

Music related climate campaigns that change our behaviour, What is out there? Whats the results? How can you join the movements?

60 min

Panel Discussion

18:00

How can real stories make a real impact?

Rebecca Composer, Sound of Earth - prefilmed interview Sam Saturia (CEO, Waterbear), Tianna Amore (Black4Nature/ Filmmaker, Activist)

How can real stories make a real impact? How can film industry invite everyone to discover what role they can play in making a difference ?

Dialog

We Are Music.
We Are the Result of Our Actions.

What is ACT IN SYNCH?
Act in Synch brings together leaders from across industries to confront climate change. Our mission is to inspire action by addressing our relationship with the planet and the choices we make.

The Athens Edition on October 30-31, 2024, will be where music, sustainability, and technology meet. This isn’t just talk—it’s action. Expect keynotes, panels, and co-creation sessions on climate, wellbeing, and the future of the creative industries.

Are we driving change or just talking about it?
Join us and explore how music can help create a sustainable future. After all, we are the result of our actions.

Book your place